Rewoven Essentials
Dimensions: catalog- 8.5x11",clothing tag- 4.625x9.25",social media ads-1080x1920 px, email- 600x2035px
This project features a B2C marketing campaign for company called Rewoven Essentials. The focus was to both create a tailored marketing campaign for the eco friendly and luxe clothing brand/company well as create the brand from scratch. The design encompassed weaved threading as a visual element with colors such as green and tan representing to environmentally friendly as well as fancy aspects of the brand. A dilemma during the process was designing each deliverable to fit within the marketing funnel more specifically the awareness stage.
Silver Fork Bistro
Dimensions: menu- 5x7",business card- 3.5x2",takeout box- N/A, instagram carousel ad- 1080x1350 px, youtube video thumbnail-1280x720 px
This project features a B2C marketing campaign for restaurant called Silver Fork Bistro. The focus was to create a french Bistro styled eatery that blended contemporary cuisine with a rustic atmosphere. The design uses a fork as a design element within the logo and as well as a visual element in other pieces. The color palette features mainly reds, tans, and browns to convey a warm, cozy, as well as upscale environment. Also uses a combination of wood and stucco textures that add to the rustic feel to visual elements in the the deliverables. A challenge during the process was trying to encompass a contemporary and rustic tone within the deliverables given the two adjectives are somewhat opposing.